Fleet of motivators

Who we are


We’ve got it all.

Fleet Farm is a one-stop shop for life in the Midwest. Since opening our doors in 1955, we’ve remained committed to our customers — delivering a range of high-quality, value-priced merchandise and services for active, outdoor, suburban, and farm communities. Our customers are known to say, “If Fleet Farm doesn’t have it, I don’t need it.”


We go way back.

In 1955, we started as a family affair when Stewart Mills Sr. and his twin sons Stewart Jr. and Henry II opened the first Fleet Wholesale Supply in Marshfield, WI to sell farmers merchandise. Though we’ve gone through changes, we’ve stayed true to our roots of catering to Midwesterns, giving them more as we go along. To learn more about other Fleet Farm updates, please visit our newsroom page here.


Where you can find us.

We have stores in various locations throughout Wisconsin, Minnesota, Iowa, and North Dakota. Our headquarters is in Appleton, Wisconsin and our Support Center is in Brainerd, Minnesota. We are constantly broadening our portfolio of stores, and in 2019 we’ll be adding even more new locations.


Appleton, Wisconsin
  • Ankeny
  • Mason City
  • Sioux City
  • Alexandria
  • Baxter
  • Blaine
  • Brooklyn Park
  • Cambridge
  • Carver
  • Fergus Falls
  • Hermantown
  • Lakeville
  • Mankato
  • Monticello
  • Oakdale
  • Owatonna
  • Rochester
  • St. Cloud
  • Winona
  • Fargo
  • Antigo
  • Appleton
  • Beaver Dam
  • Clintonville
  • Deforest
  • Delavan
  • Eau Claire
  • Fond du Lac
  • Germantown
  • Green Bay East
  • Green Bay West
  • Hudson
  • Manitowoc
  • Marshfield
  • Menomonie
  • Oconomowoc
  • Oshkosh
  • Plymouth
  • Stevens Point
  • Waupaca
  • Wausau
  • West Bend


We’re on a mission.

At Fleet Farm, our abundant history is reinforced through our core values of honesty, integrity, efficiency, hard work and courtesy. With over 60 years of tradition, our values contribute to our mission of making customers for life. We offer a breadth of products that span a variety of categories, providing low Fleet prices and exciting weekly sales.

Arrow Up


Join our Talent Community and be amongst the first to hear about new opportunities and exciting news happening here at Fleet Farm.

Just fill out the registration form here. Remember joining the community is not an application for any specific job at Fleet Farm.