Fleet of motivators

Who we are


We’ve got it all.

Fleet Farm is a one-stop shop for life in the Midwest. Since opening our doors in 1955, we’ve remained committed to our customers — delivering a range of high-quality, value-priced merchandise and services for active, outdoor, suburban, and farm communities. Our customers are known to say, “If Fleet Farm doesn’t have it, I don’t need it.”


We go way back.

In 1955, we started as a family affair when Stewart Mills Sr. and his twin sons Stewart Jr. and Henry II opened the first Fleet Wholesale Supply in Marshfield, WI to sell farmers merchandise. Though we’ve gone through changes, we’ve stayed true to our roots of catering to Midwesterns, giving them more as we go along. To learn more about other Fleet Farm updates, please visit our newsroom page here.


Where you can find us.

With our company headquarters located in Appleton, Wisconsin, Fleet Farm continues to be built on a foundation of Midwestern values serving hardworking families in Wisconsin, Minnesota, Iowa, South Dakota and North Dakota. When you join our team, you’ll be an integral part of an organization that supports our local communities by delivering the best products to our hardworking customers.


Appleton, Wisconsin


Chippewa Falls, Wisconsin
  • Ankeny
  • Cedar Falls
  • Cedar Rapids
  • Mason City
  • Sioux City
  • Waukee
  • Alexandria
  • Baxter
  • Blaine
  • Brooklyn Park
  • Cambridge
  • Carver
  • Fergus Falls
  • Hermantown
  • Lakeville
  • Mankato
  • Monticello
  • Oakdale
  • Owatonna
  • Rochester
  • St. Cloud
  • Winona
  • Fargo
  • Rapid City
  • Sioux Falls
  • Antigo
  • Appleton
  • Beaver Dam
  • Clintonville
  • Deforest
  • Delavan
  • Eau Claire
  • Fond du Lac
  • Germantown
  • Green Bay East
  • Green Bay West
  • Hudson
  • Manitowoc
  • Marshfield
  • Menomonie
  • Oconomowoc
  • Oshkosh
  • Plymouth
  • Stevens Point
  • Waupaca
  • Wausau
  • West Bend


We’re on a mission.

At Fleet Farm, our abundant history is reinforced through our core values of honesty, integrity, efficiency, hard work and courtesy. With over 60 years of tradition, our values contribute to our mission of making customers for life. We offer a breadth of products that span a variety of categories, providing low Fleet prices and exciting weekly sales.

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